My grandson Jason works for the Pepsi Company and thought I would be interested in some history of the company. I was very interested and enjoyed the video he showed me . Here it is for your edification and entertainment.
Shadow
For half a century the USSR was America's greatest rival ... and yet one American company was able to capture the heart and wallets of the Soviet Union: Pepsi.
Starting with an ambitious exhibition after Khrushchev's rise to power, Pepsi was able to negotiate a strategic trading deal with the USSR: Pepsi would sell their product in exchange for Stolichnaya vodka, which they could sell back home in America.
With trade becoming more lucrative, Pepsi's barter became increasingly ambitious: at one point they traded over a dozen submarines and were in the process of exchanging a fleet of oil tankers, but then the Soviet Union collapsed.
In a frantic scramble to secure their assets, which were now scattered across a dozen countries, Pepsi lost their footing. Coca Cola, on the other hand, stood poised to overtake their rival. The fall of the USSR was a great opportunity for them, and over the course of a single decade Coca Cola entered Russia and became the number 1 cola in the country.
Starting with an ambitious exhibition after Khrushchev's rise to power, Pepsi was able to negotiate a strategic trading deal with the USSR: Pepsi would sell their product in exchange for Stolichnaya vodka, which they could sell back home in America.
With trade becoming more lucrative, Pepsi's barter became increasingly ambitious: at one point they traded over a dozen submarines and were in the process of exchanging a fleet of oil tankers, but then the Soviet Union collapsed.
In a frantic scramble to secure their assets, which were now scattered across a dozen countries, Pepsi lost their footing. Coca Cola, on the other hand, stood poised to overtake their rival. The fall of the USSR was a great opportunity for them, and over the course of a single decade Coca Cola entered Russia and became the number 1 cola in the country.
Sorry to be so long commenting on this valuable article , we all are a little late , Mama went with daddy to help him , that left us in limbo until they return . Mama got back this evening late , boy we were glad to see her .
ReplyDeleteI find this article very interesting that Pepsi was once #1 drink .
Aunt Jeannie , thank your grandson for us , it was very enlightening to know Pepsi was able to sell their product in the USSR . I asked uncle Harvey had he taste Stolichnaya Vodka , he said a long time back .
Ask your grandson if he come upon any other tidbits to please share them with us .
Love Jonny
Hi Jonny
ReplyDeleteI will tell Jason that you enjoyed it. It was a little piece of history that I had not heard before. I will tell him to contribute more if he can.
Love Shadow