Monday, August 23, 2010

'Expendables' Fends Off 'Vampires' And Other Challengers: Box Office reports August 20-22


The aging warriors of the 'Expandables' fended off five (5) new challengers to maintain the  No. 1 spot at the box office for the second week in a row. Of the five (5) newcomers , only 'vampires Suck'  and 'Lottery Ticket' met pre-release expectations.

Even with the addition of 'Piranha  3D' this week , 'Expandables ' remained the pulpy thrill machine of choice  for moviegoers , earning another $16.5 million , according to studios estimates . Word of mouth for Sylvester Stallone's action hit remained strong, leading to an estimated 10-day total of $64.9 million.
'Vampires Suck' opened at No. 2 as the weekend's top comedy . The  'Twilight ' spoof opened wide , on 3,233 screens , taking in an estimated $12.2 million from friday to Sunday. Added two extra days of cash it earned by opening on Wednesday, the movie's total take so far is $18.6 million.

 'Vampires ' edged out last week's second-placed movie ' Eat  Pray  Love' by just $200,000. Comimg in third, the Julia Roberts travelogue earned an eatimated $12.o million, for a two-weekend take of $47.1 million.
'Lottery Ticket' opening in fourth place , did better  than expected , earning  an estimated $11.1 million . The smallest of the five major new releases this week, opening on 1,973 screens, the comedy also had the best per-screen  average ($5,639) among this weeks's wide  releases.

At No. # 5 was the action comedy  'The Other Guys,' at an estimated $10.1 million . After  three weeks , it's still the widest-release movie currently playing (3,472 screens),  with  a total to date of $88.2 million.

According to early estimates,  'Piranha 3D' opened just a hair behind  'The other Guys,' missing out  on a top 5 opening by just $65,000. Its $10,035 million marks one of the lowest opening for a 3-D movie this year.  Blame the screen count ; it debuted  in just 2,470 venues . Still, it had a per-theater average of $4,063. Had it played just 16 more screens, it could have made  the top 5.

'Nanny McPhee Returns' was the only family movie opening this weekend ; that plus its strong reviews  and  moderately large theater count (2,784 venues ) should have helped the film bring in $10 or $11 million.  Instead , it made just $8.3 million, according to studio estimates, good for a seventh-place  opening.

The week's final new movie , 'The Switch,' had the biggest  star power  (Jennifer Aniston , Jason Bateman ) but the weakest opening. The romantic  comedy average $4,026 er screen , nearly the same as 'Piranha 3D,' but it opened on just 2,012 screens, for an estimated  total of $18.1 million, just $210,000 behind  'Nanny McPhee Returns.'
The full top ten :
(1) 'The Expandables,' $16.5 million (3,2 70 screens ), $64.9 million total
(2) 'Vampires Suck,' $12.2 million (3,233) $18.6 million
(3) 'Eat  Love  Pray,' $12.0 million (3,082) $47.1 million
(4) 'Lottery Ticket,' $11.1 million (1,973)  new release
(5)  'The Other  Guys,' $10.1 million (3472 screens) $88.2 million
(6) 'Piranha 3D $10.0 million  (2470) new release
(7) 'Nanny McPhee Returns,' $8.3 million  (2,784)  new release
(8) 'The switch,'  $8.1 million   (2,012)   new release
(9) 'Inception,'  $7.7 million   ( 2,401 )  $261.8 million
(10) 'Scott Pilgrim vs. the World,' $5.0 million (2,820 )  $20.7 Million
See you at the movies.....

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